We are launching a new online business, when do we trademark our logo?

Additional Information:

We are getting ready to launch an online business this Spring. Our trademark logo that will be front and center is close to being done. We will use it online and in print. At what point should we file for trademark protection? I did a name search and everything looks clear.


If you want protection of your “logo”, then you should have it trademarked. The “sooner” you do so, the “sooner” you will have protection and not have to worry that your investment in developing your trademark logo won’t go to waste. Goldberg & Oriel can help provide you with the services that you need to protect your trademark rights.

The Greater Boston business attorneys at Goldberg & Oriel represent individuals and businesses throughout Massachusetts.   Located in Framingham, Massachusetts our business attorneys serve the entire Boston region including the communities of Acton, Arlington, Belmont, Boston, Braintree, Brockton, Brookline, Burlington, Cambridge, Canton, Dedham, Framingham, Lexington, Marlborough, Milton, Natick, Needham, Newton, Norwood, Quincy, Waltham, Watertown, Wellesley, and Worcester.